Social Media Casino Marketing

1. Casino Marketing Articles
2. Small Business Social Media Marketing
3. Social Media Marketing Manager
4. Social Media Casino Marketing Group
5. Social Media Casino Marketing Platforms
6. Social Media Marketing Strategy

I submitted this article, “Social Media as Guest Service” a couple of months ago, and with everything happening right now it’s rather timely. At Shank Marketing, we’ve been helping our casino clients weather the storm online by providing their guests with up-to-date information, adjusting online business listings, writing public service announcements, and responding to the many questions surrounding COVID-19 closures and cancellations.

VIEW FULL ARTICLE:https://tgandh.com/articles/guest-service/social-media-as-guest-service/
ORIGINAL PUBLISHING CREDIT: Raving Consulting Company, and Tribal Gaming & Hospitality Magazine!

1. Feb 26, 2018 There are five casino marketing strategies any business, large or small, can adopt. Winning Casino Marketing Strategy: Database Marketing Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment.
2. Another form of social media, online social games, is becoming an increasingly attractive avenue for casino managements — if they use them correctly. Finally, with the proliferation of user-generated travel-rating sites, prospective guests have a great deal more information about Las Vegas casinos at their fingertips.
3. One of the most powerful ways for a casino to engage its audience on social media is to post about contests, sweepstakes, and giveaways. This is a great way to generate a buzz and get players in the door. Certain promotions also allow casinos to collect information about their customers that can be used for other marketing purposes.

Socialbakers, a social media marketing platform, announced that it is helping non-government organizations (NGOs) manage social media communications during the COVID-19 pandemic by providing a six months free access to its industry-leading platform. Aug 21, 2018 The early days of casino marketing in social media were exciting if not fraught with anxiety. While many of us continued to market successfully, social media sat on the sidelines. We were convinced “it wasn’t for us”, but today, social media is firmly in the starting lineup.

Seven questions for your operation

Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our guests, but we need to do a better job of treating social media as an opportunity to provide excellent guest service.

Social media sites are not just powerful tools for sharing promotions, events, entertainment, dining specials, new games, hotel renovations and jackpot winners. They are a powerful place to provide excellent guest service, gain insights into your operations, and learn about the unfiltered opinions of your players.

The simple fact is that many casinos around the globe are ignoring a key element: social media as guest service. Across all social media platforms, people are sharing information about their experience with our businesses. They’re asking questions, sending messages, writing comments and submitting reviews on every platform every day, at all hours of the day, regardless of the information that is already on our website and mobile app. These should all be considered by our organization as an extension of our guest service program. Our players are visiting our Facebook pages, Yelp profiles, Google My Business listings, TripAdvisor accounts, Instagram pages, Twitter handles and YouTube channels and freely giving us valuable feedback, only to be ignored.

More and more, our guests are interacting with us online when they have questions, feedback or need help. We may be monitoring and responding to reviews on our primary casino page, but ignoring some of our amenities that are listed.

Your casino, hotel, restaurant, spa, entertainment venue, golf course, conference center, arcade and retail stores likely have business listings available on many of the social media and review-based platforms. Some of them have been claimed and owned by the property, others may just exist without our knowledge.

Granted, we could probably do without Martha complaining about the burnt popcorn on Bingo’s Facebook Page for the 200th time, but the knowledge that our popcorn machine needs to be serviced could provide an opportunity to improve our operation. We may also discover that Martha is a top-tier player and brand advocate, and generally just wants her complaint to be acknowledged. “Thank you, Martha! We are getting the machine recalibrated and will try to clear up the air for your nostril pleasure. We hope you enjoy the free and perfectly popped corn on your next visit.”

Excellent guest service has always been the backbone of every good casino operation. We need to stop thinking of social media as simply a marketing tool for posting billboard advertisements and poster art, and start paying more attention to what people are saying and how our organization is responding.

Casino Marketing Articles

Here are a few questions to help evaluate your operation:

1. Have we claimed all our online business listings across all platforms?
2. Are we using any reputation management or social listening tools to monitor our assets?
3. Who at our property is responsible for responding to comments, questions, messages and reviews?
4. Do we have procedures in place to handle common complaints, serious inquiries and general feedback?
5. Which platforms are most commonly used for guest feedback?
6. How can we improve response time for inquiries from players?
7. How do we follow up on specific items with other department managers?

Take the time to assess your social media and view it as a guest service situation, and create a strategic methodology to collect and share that feedback.

Social media is one of the most effective ways for casinos to get more customers in their doors, but it takes more than a little luck to succeed in the long run. To get the results you want, you need a social media strategy that will deliver.

Keep reading, and contact us online or at 888-601-5359 to learn more!

Why is social media important for casinos?

Social media gets you in touch with the people who want to become your customers. That means you can talk directly to your potential customers, listen to their suggestions, and address any complaints. It also lets you promote events and your website to your followers who act as a steady customer base.

When you start a social media strategy, you should create accounts on these five major networks:

• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube

These social media platforms connect you with your audience like never before. You can share news, graphics, videos, blog posts, employee profiles, and more to make your followers feel closer to you. Best of all, it also lets you have a two-way conversation with your customers so you can interact with them directly.

How to use different social networks

Different networks appeal to different audiences. To maximize your returns for your social media strategy, you need to use each different network to its fullest.

1. Facebook

Facebook is the king of social networks. It has billions of users, and almost everyone with an Internet connection has a Facebook profile in the United States.

Facebook works really well for showing people behind-the-scenes views of your casino. It’s also a great way to publicize any company updates, like building additions or upcoming events, and it provides one of the easiest and most intuitive ways to talk to your followers.

Beyond that, you can try posting about different topics to see what kind of posts get the best results. You could try promoting blog posts, running contests, or even asking simple questions, like “what’s your favorite kind of poker?”

Regardless of your choice, you can gauge the success of your posts by the shares, likes, and comments that each one gets. It’s one of the simplest ways to quantify success on social media.

2. Twitter

Twitter is an exceptionally good social network for promoting anything related to your site and talking directly to your customers. Like Facebook, Twitter gives you direct contact with your customer base. Unlike Facebook, you have to be concise, quick, and informative all at the same time.

This makes Twitter a great place for promoting links back to your website for blog posts, scheduled events, and more.

It’s also perfect for talking to customers who have complaints. You can publicly message them by mentioning them in your tweet, or you can direct message them to talk in private. Either way, you have a chance to solve a customer issue before it turns into a bigger problem.

When you’re measuring success on Twitter, you can look at the number of retweets and favorites that each of your tweets receives. Retweets are great because they get your message out to your followers’ followers, so your audience can increase explosively with every share. Plus, once other Twitter users see those retweets, they can follow you to increase your primary customer base.

3. Instagram

Instagram is all about photos. It’s also one of the most-used social media networks among millennials, who are collectively all old enough to gamble. That means you can appeal to a young audience with a disposable income simply by sharing photos.

Small Business Social Media Marketing

You have a ton of potential choices for material on Instagram, including pictures of your facilities, photos of people who win big at your tables, and even short videos. All of this comes together to create a smart, simple way that you can communicate with a young generation of thrill-seeking, fun-loving people — the exact customers you want in your casino.

You can measure Instagram’s success similarly to how to you measure Facebook’s. The number of likes, comments, and shares all reflect the popularity of your post. The more you get, the better you’ve done!

Increased
Website
Traffic by

+95%

Case Study

Social Media Marketing Manager

Increased
Conversion
Rate by

+37%

Social Media Casino Marketing Group

Case Study

Increased
Leads
Generated by

+60%

Case Study

We measure our success by how much we WOW our clients.

Social Media Casino Marketing Platforms

4. Pinterest

Pinterest is a unique social network in that it’s almost exclusively designed to share graphics. This makes it great for promoting image-based content like infographics and other data-based visuals.

Social Media Marketing Strategy

It also works well for promoting content, particularly list-based blog posts. Content like that is the kind of bite-sized, easy-to-read material that thrives on Pinteret’s audience, and it can help you engage new customers that otherwise wouldn’t know about you.

Success on Pinterest is measured by pins and likes. Pins are basically shares, and they work similarly to retweets. Likes just show that people enjoyed what you posted. Both are excellent ways of telling whether or not something you created was successful.

5. YouTube

YouTube is the biggest video-based social network in the world, and it’s a thriving community of content producers and consumers that all interact together.

You can use YouTube to your advantage by showing customer-shot videos of winning, tours of your facilities, or commercial-like videos that encourage people to go to your casino. And while YouTube may have initially had a reputation for low-quality entertainment and production value, that’s no longer the case. If you want to make a good YouTube video, you need to make it right.

You can gauge your success on YouTube by views and subscribers. Views are the number of times people have watched your video, and subscribers are the number of unique accounts that actively follow you for new content. Like the previous social networks, the more you have of them, the better you’ve done.

WebFX knows social media

At WebFX, we have an entire social media team that works with these networks (and more) every day. We know what it takes to get businesses recognized online, and we know how to engage your customers to make them visit your casino.

Do you want more customers at your tables and slots? Contact us today to create your unique social media strategy!